Friday, May 7, 2010

Bulldogs and berets

Memorable ad placements of our time: on page 75 of the
March issue of the American monthly magazine Harper’s,
politely and unobtrusively placed in a column of small ads
for, among other things, European berets, English
bulldogs and a CD of romantic piano music, we find this:

Poisoned environment.
Toxic Landscape. Ecotourism Fraud.

I’m impressed that they should care so much—even a four-
ad in Harper’s would appear to cost about $US100—but
also dismayed that 'they' (these anti-1080 campaigners)
should be so fanatical about their cause that they are
prepared to condemn the whole of New Zealand to the
rest of the world on the basis of it. Whether it will deter
well-heeled Harper’s readers from holidaying in New
Zealand is anyone’s guess. Probably, given the hazards of
modern travel, ranging from volcanic ash to passengers
strapped with explosives, a little possum poison isn't
going to be the No 1 disincentive for leaving home.

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