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A little to my own amazement I find I have published exactly 500 blog posts over the past four and a half years. The question that will rise immediately to the lips of anyone apprised of this striking fact will naturally be: why? The simplest, straightest answer is that like every other blogger I blog because I like the sound of my own voice and want others to like it too. You scratch your mark on the cave wall and some time later—a few thousand years later, perhaps—someone else sees it and finds something of interest or value in it. You hope. There's a hell of a lot of cave walls around, and no one's going to miss your scratchings if they're not there. It's a funny old business, though, trying to accurately depict bison hunting at the same time as commenting on port disputes and partial asset sales. Sometimes I'm so bereft of inspiration that weeks go by without a post, other times I'm bubbling with it to the point of overkill. How other bloggers maintain regularity—and quality—is a source of wonder to me. I think of two in particular, at almost opposite ends of the spectrum: Giovanni Tiso, whose Bat, Bean, Beam blog is an elegant weekly fusion of culture, politics, history, technology, personal memory and private life; and the guy behind No Right Turn, whose fierce, polemical posts, always based on close reading and research, are hammered into the nation's door virtually every day like Luther's theses. If a regional blogosphere can have pillars, then these are two of New Zealand's.